It all started back in 1992. Twenty two year old Troy Jacobson, a top amateur triathlete and novice multisport coach began offering indoor cycling workouts weekday evenings in Baltimore area bike shops. Rapidly, his reputation grew as a tough coach who knew how to motivate cyclists to higher levels of fitness using creative interval training sessions. His athletes got results!
After two years of conducting cycling classes every week then known as CYCLAEROBICS, Troy was approached by the leading indoor cycling trainer manufacture.. They heard about his program and thought that his workouts would compliment their trainers.
In 1995, Cycle-ops hired Troy and several of the top cyclists in the three disciplines, Road Racing, Mountain Biking and Triathlon, to produce a cycling workout video. The World class athletes included Triathletes Greg Welch and Karen Smyers, Cyclists Tyler Hamilton and Ron Kiefel, Mountain biker Laurie Brandt and others.
After spending two days filming in beautiful Beaver Creek, Colorado, the first workout video for competitive cyclists, CYCLEROBX was born! Video sales boomed and now tens of thousands of athletes throughout the world have used the original Cyclerobx video to increase their cycling fitness. After going out on his own and establishing his industry leading online coaching service, Coach Troy started his own video production company, LifeSports, Inc. with the help of investors.
In September of 1997, the first SPINERVALS CYCLING VIDEO on VHS was released to the public. Sales were brisk since many who had used Troy's original Cyclerobx video were ready for a new workout. Since that time, the cycling industry and Coach Troy's video series has evolved. Now as of 2009, with over 70 DVDs in his product library including Treadmill workout DVDs, Yoga DVDs for athletes and even Physical Therapy DVDs, his titles are available at hundreds of specialty retailers throughout the world.
And that includes through Everest Sports as their original distributer in Australia.